It's no surprise that shoes are one of the top items travelers buy when visiting Japan. Many famous global brands design special editions sold only in Japan. Japanese shoppers love sneakers too, so shoe stores are everywhere, and their selections are huge. Read on to see which models are the most popular and worth adding to your shopping list.
Reference：23 Japan Souvenirs｜Latest Update
1. Adidas NMD
Photo from Official Site
This is the first sneaker fans should get their hands on in Japan, especially the limited editions, which can be hard to find. During sales, prices can drop by as much as 50%. The most popular models sell out quickly at every branch, and many releases require entering a lottery to buy a pair.
Approximate price: ¥25,000-30,000
2. Converse All Star Colors R Hi
Photo from Official site
This model has a white sole and a high-top design. It's only available at the White atelier BY CONVERSE store in Harajuku, Shibuya Ward (Jingumae). What makes it special is that you can customize the design yourself: the store offers a customization service for an extra ¥2,000, giving you a one-of-a-kind pair of shoes.
Approximate price: ¥6,500
3. Onitsuka Tiger Nippon Made
Photo from Official Site
Everyone knows Onitsuka Tiger, the popular Japanese shoe brand. We recommend the Nippon Made line, which is ideal for collectors since most of these models are limited editions. Some are only available in Japan.
Approximate price: ¥30,000
4. Nike Challenger
Photo from Official Site
A classic vintage-style shoe that works for sports or as a fashion item. Its simple, understated design suits any occasion, and it's easy to find at an affordable price.
Approximate price: ¥8,500
5. Nike Air Odyssey
Photo from Official Site
This model gets new colorways each season, so you can always find something fresh to bring home. It pairs well with any everyday look.
Approximate price: ¥12,000
6. NikeLab GYAKUSOU LunarEpic LOW Flyknit 2
Photo from Official Site
This is a model you should get in Japan, as it's a collaboration between Nike and Jun Takahashi, designer at Undercover, a leading Japanese street fashion brand. It's not only good-looking but also very comfortable, thanks to the ventilated forefoot that keeps air flowing. The sole is designed for excellent shock absorption.
Approximate price: ¥20,000
7. MIZUNO1906 - MIZUNO RS88
Photo from Official Site
MIZUNO is a leading Japanese shoe brand with solid popularity in the international market, especially for running shoes. The RS88 is a classic model from the brand and a steady favorite among sneaker fans in Japan.
Approximate price: ¥10,000
8. MIZUNO M-line - MR-e
Photo from Official Site
This model launched in 2016 and quickly became a favorite alongside the brand's other lines. It's lightweight, making it suitable for both workouts and everyday wear.
Approximate price: ¥17,000
9. MIZUNO 1906 - WAVE GV
Photo from Official Site
This model celebrates the 20th anniversary of the MIZUNO WAVE series, so it naturally has more special features than regular models. It's a high-performance running shoe.
Approximate price: ¥19,000
10. Adidas Stan Smith Exclusive
Photo from http://www.stansmith.org.uk
Many people know the Adidas Superstar, which was a huge hit years ago. But if you want a classic shoe that never goes out of style, look no further than the Stan Smith. It looks simple but has plenty of style, and its leather construction makes it highly durable.
Approximate price: ¥15,000
11. ASICS GEL-KAYANO - GEL-KAYANO 24
Photo from Official Site
ASICS is a Japanese sports shoe brand renowned worldwide. It's considered top-tier, chosen by leading Japanese athletes and many others around the world, especially for running shoes. The GEL-KAYANO 24 in this collection is extremely popular — a sporty shoe that blends athletics and fashion seamlessly. You can go for a morning run and then head out for the day still looking stylish. Besides being lightweight, it offers excellent shock absorption and is very gentle on the feet.
Approximate price: ¥16,000
12. Reebok Classics - Furylite
Photo from Official Site
This shoe carries the essence of earlier models, with a shape and color scheme that feel even more refined, making it another highly popular model from Reebok Classics.
Approximate price: ¥9,000
13. Puma Suede Angora X Mi
Photo from Official Site
The Suede model has been popular since its launch and remains a must-have for classic sneaker fans. What makes the Angora X Mi special is its distinctive pattern and the softness of its angora wool material.
Approximate price: ¥19,000
14. Skechers Go walk
Photo from Official Site
The Skechers brand has long been famous worldwide, known for being soft and lightweight, and suitable for everyday wear or sports. In Japan, discounted models are often available, so you can find great deals. There are many styles to choose from, such as the Go Walk, which is easy to wear every day — buy a pair and wear them for sightseeing right away. If you've never tried them, the comfort might make you leave your old favorite shoes behind.
Approximate price: ¥6,000-9,000