Popular Holy-Grail Foundations and Smooth Face Powders from Japan
Japanese beauty brands really understand skin. These foundations and powders last from morning to evening, keeping skin looking fresh, and there are also options that give a natural, skin-like finish. Before you go shopping, here's a list of standout products worth noting.
Shiseido integrate mineral watery foundation
This foundation has a watery texture, sun protection, and mineral water for added skincare benefits. It's ideal for a light, natural makeup look.
Price: approx. 30g for ¥1,300
http://aiaimi.com.my
Time Secret Mineral UV Powder
This holy-grail powder suits all skin types and ranked No.1 on @cosme for two years running. It works well for those with fine lines or large pores, leaving skin looking smooth and soft, and it also contains added skincare ingredients.
Price: approx. ¥1,944
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cosme.net[/caption]
3. Kate Secret Skin Maker Zero
This foundation comes in up to 6 shades and gives skin a healthy look with a subtle reddish undertone. It covers flawlessly, leaving skin as smooth as a photo filter but without looking cakey or shiny. It ranked No.2 in Best Cosme 2017.
Price: approx. ¥1,452
kate-global.net/
This affordable powder foundation packs great quality. It gives a light, natural, translucent finish and controls oil far better than the previous formula.
Price: approx. ¥525
cezanne.co.jp/en/
Shiseido Maquillage Dramatic Skin Sensor Base UV
This makeup base with sun protection blends on smoothly and evenly, as if custom-made for your skin. Its light liquid texture spreads easily and absorbs quickly, keeping skin looking fresh all day. In 2016, it ranked No.1 among foundations.
Price: approx. ¥2,386
shiseido.com
Hahagiku watery foundation
This foundation uses fully organic natural ingredients. It suits both acne-prone skin and people who want to prevent breakouts, since it's oil-free and won't clog pores. Its milky texture is ideal for a healthy, natural makeup look.
Price: approx. 30 ml for ¥880
ameblo.jp/kyoto-madam/image-11473172707-12424736419.html
Shiseido Maquillage Dramatic Powdery UV Foundation
This premium powder foundation has a mousse-like texture that gives skin a smoother, softer finish than ever. It controls oil for up to 10 hours, leaving skin flawlessly smooth—perfect even for special occasions with no touch-ups needed. It ranked No.1 on @cosme for two years running (2015-2016).
Price: approx. ¥1,080
maquillage.shiseido.com
This foundation is a must for oily skin, controlling shine all day without any greasy feel, and it looks great with any makeup look.
Price: approx. 30 ml for ¥1,800
orbis.co.jp/
Ettusais aqua foundation
This lightweight foundation has a texture similar to liquid powder. It dries quickly, blends easily, and feels refreshingly hydrated thanks to mineral water and rosemary extract.
Price: approx. 30 ml for ¥1,500
Candy Doll Liquid
This lightweight cream foundation is easy to blend and contains hyaluronic acid for skincare benefits. It leaves skin looking brighter without shine, with excellent coverage.
Price: approx. ¥2,500
Calypso Magic Foundation
This foundation handles even the toughest skin days, with excellent coverage for dark spots, under-eye circles, nasolabial fold lines, and acne marks—all without leaving skin feeling dry.
Price: approx. ¥1,000
Sugao air fit CC cream SPF23PA+++
You'll love how smooth this makes your skin look, with a powdery, dry finish. It covers uneven skin tone and large pores, leaving skin bright and glowing. It's a 3-in-1 product—foundation, makeup base, and sunscreen—suitable even for sensitive skin, as it's fragrance-free, colorant-free, and alcohol-free.
Price: approx. ¥900
Heroine Make Smooth cover powder clear mineral
This powder gives skin a smooth, clear, radiant look and controls oil all day—great value for the price.
Price: approx. ¥1,000
